Afterbank is an innovative app and website designed to make managing your finances feel effortless and stress-free. With an intuitive interface and powerful tools, Afterbank helps you track expenses, set budgets, and manage your savings all in one place.
Case Study
My Role:
Logo Design, Branding, Wireframing, Mockup, Creating Brand Assets, Animations
Tools Used:
Adobe Illustrator: Used for logo design and branding elements.
Adobe Photoshop: Used for image editing.
Adobe XD: Used for designing the app wireframes, UI components, and creating interactive prototypes.
Challenge:
The challenge was to develop a simple banking platform. I needed it to feel professional and reliable. The design goal for Afterbank was to keep it easy and functional. Moreover, Afterbank’s branding was to convey security and reliability to a broad audience, from Millennials to Seniors.
Also, making it aesthetically pleasing and easy to navigate was part of the challenge - Afterbank needs to be both aesthetically pleasing yet user-friendly, while not compromising on functionality.
Research:
To help Afterbank stand out in the competitive landscape of digital banks, I looked at successful apps that have revolutionized the banking experience through clean, intuitive interfaces. I found that the most successful designs in this space lean toward minimalism, using clear typography, simple navigation, and simple color palettes that convey trust and comfort.
In designing Afterbank, I wanted the users to feel at ease right from the moment they opened the app and website. Blue and purple gradients were selected because of their association with reliability, professionalism, and innovation. Blue is a color that is universally associated with trust, and purple adds an innovative and sophisticated flair to it. I implemented these colors throughout the app and website to introduce a feeling of consistency that would make users feel at ease while managing their finances.
Art Direction:
For Afterbank's visual identity, I went for a clean, modern appearance with simplicity in mind. I chose a subtle blue and purple gradients to create a smooth, modern appearance. The gradient transitions create depth in the design without overpowering the user interface.
The overall design relies on simple icons and spacious layouts. Interface components, buttons, and icons are simple but modern, making them easy to read and interact with. This clean appearance allows users to focus on their finances without distraction.
Typography was also key to creating a user-friendly experience. I used a rounded sans-serif font that is highly legible and welcoming, adding a friendly tone to the design without sacrificing professionalism.
Logo:
I wanted the Afterbank logo to be simple, modern, and recognizable. I chose a minimalist sans-serif font for simplicity and professionalism, with smooth lines to convey trust and reliability. The minimalist look overall reflects the app's focus on ease of use and simplicity to make it feel modern, yet accessible.
Besides the full logo, there was a small version as well with just the abbreviation "ab" because even smaller implementations were needed for application icons, advertisement materials, and so forth. The mini one still sends out the spirit of the company, giving us a universal yet functional emblem applicable in any printing or digital output. These two logo uses firmly establish Afterbank as a easy-to-use yet trusted banking system.
Branding:
The Afterbank brand is designed to be modern, professional, and approachable. The app's interface freely uses simple icons and restrained, flat illustrations, which add personality without overwhelming the user. The color gradients are used strategically in the app's interface and the website, with background elements subtly shifting from blue to purple, contributing to the user's experience while using the platform.
App UI/UX Design:
In designing the Afterbank website and app, the goal was to have the most minimalistic interface possible but still keep all of the features necessary. In Adobe XD, I mapped out every part of the user process, from onboarding to budgeting choices and monitoring transactions. With every decision, user experience came first so that necessary features were not only easily seen but also easy to reach.
The app includes a simple navigation with direct access to users' bank accounts, transaction history, and budget functionality.
For the website, the same design concepts were used. I employed a responsive design so that the website would appear wonderful on both mobile and desktop.
Conclusion:
Afterbank's interface balances professionalism and minimalism with a clean, modern design. The blue and purple gradient color scheme combined with the minimalist interface gives a calm and easy experience that allows users to easily handle finances. The UI/UX design, logo, and branding are all created to give a seamless experience to the user, and Afterbank is thus a modern and accessible digital banking service. This project shows how a well-designed app and website can make otherwise daunting tasks, like managing money, simple and enjoyable to use.